Our Innovations


At the heart of what we do is Nurturing PEARL (Participative, Experiential, Associative & Reflective Learning) - our innovative Sticky Messaging Strategies (SMS) framework. Nurturing PEARL is designed to transform information to knowledge and knowledge to value.

Nurturing PEARL and SMS are arunb's innovations based on his 18+ years as a marketing and business development professional, his experiential wisdom out of thousands of human interactions; and the latest findings in neuroscience of 'how human mind works'. Our Sticky Messaging Strategies are created to communicate key ideas stick to memory with easy recall.

We have also developed IDEA framework for businesses to invoke and sustain systematic innovation. Innovation is not an option anymore, it may become a question of survival in a increasingly competitive world. 

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